SECRET SWOOSH



SECRET SWOOSH IS A PROJECT LAUNCHED BY NIKE FOR THE D&AD AWARDS WHICH AIMED TO HELP YOUNG GIRLS IN LONDON GET OUT AND EXERCISE MORE. I TOOK INSPIRATION OF CURRENT STREET ART TO CREATE AN EXTENTION OF THE NIKE+ APP WHICH WOULD ALLOW THESE GIRLS TO USE THEIR CAMERA TO SCAN NIKE BRANDED PIXEL ART WHICH WOULD BE HIDDEN IN AND AROUND LONDON. ONCE SCANNED THE USER WOULD RECEIVE POINTS, WITH ACHIEVEMENTS AND PRIZES FOR A CERTAIN AMOUNT OF POINTS SUCH AS DISCOUNTS IN THE NIKE STORE AND FITNESS ADVICE.


A SERIES OF PROMOTIONAL POSTERS WERE MADE WHICH COULD BE USED IN SHOP WINDOWS OR PASTED UP TO ADVERTISE THIS NEW FEATURE. AS WELL AS INSTAGRAMMABLE POSTS WHICH WOULD BE USED TO ADVERTISE ON SOCIAL MEDIA PLATFORMS.  A LIMITED RUN OF NIKE BRANDED TUBE RAILCARDS WERE ALSO CREATED TO PROMOTE THIS NEW FEATURE.

2019


Mark